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“I know that each year, it seems that people, especially this time of the year - it was funny, the other day, a friend of mine from back home, I was catching up with him on a couple of things, and he mentioned just using holiday language, and I’ll be honest with you man, I took a deep breath and told him on the phone, ‘Holy crap, I didn’t even realize it was December,'” Smith humorously shares. It’s quite a surprise to me, as I figured with as busy as their touring schedule has been - they just wrapped played their last show of 2019, their 237th since ATTENTION ATTENTION dropped - but he explains otherwise. If you ask Smith, though, about the amount of time already passed since the record came out, he doesn’t feel like it’s necessarily flown by. It’s only fitting, then, that this piece is going live today with Star Wars: The Rise of Skywalker coming out today. “We brought a bunch of what we call 350-footers, a big firework display, and we ended with the song ‘DEVIL,’ which is the first single from ATTENTION ATTENTION, and I declared to 40,000 people that we are going to share May 4th with Star Wars, because May 4 is now forever National ATTENTION ATTENTION day,” he tells me. When talking to me about the release of ATTENTION ATTENTION, Smith recants the day that the record came out: they were headlining Carolina Rebellion and as they closed with “DEVIL,” he made a proclamation. To be more specific, the record came out on May 4th, 2018, which is of course “Star Wars Day” to most, including Shinedown’s Brent Smith. That’s precisely where Shinedown comes in, having just released arguably their most eclectic release to date, ATTENTION ATTENTION, last year. There’s nothing necessarily wrong with this, as it all comes down to personal taste with music being entirely subjective - but, at the same time, when you see a band constantly evolving and pushing their sound forward, it’s a refreshing thing to see. This is especially true for musicians, and creatives as as whole, who want to better themselves and their projects, but can sometimes fall victim to sticking to what they’re good at/what got them popular. When you’re pushing nearly twenty years into any career, things can get stagnant or repetitive.